Last Update on January 11, 2016 // Written by Hank
Image by Lee Executive Imaging via Flickr
At the end of the day, from this blogger's perspective, the only explanation for my not seeing holograms everywhere like a Blade Runner or Fifth Element film is because people are sleeping at the wheel and haven't reassessed the holographic landscape recently. Shame on you, marketers –you're supposed to be on this, getting all the kids hooked.
In recent years various media sources have brought a few dead artists back from the grave for some reason or another. The reactions to the realistic 3D holographic projections trended on social networks all over the world –the sheer quality of it, all-in, from capturing the nuances of the artist's personality to offering rich, over-lapping layers of holograms which bring to life the entire set used captivated audiences.
The revival of Tupac Shakur was incredibly effective at stirring old rumours he in fact is not dead, and that he pulled an Andy Kaufman and disappeared under the witness relocation program. Combined with his real-life popularity, the murmur of conspiracy theory, and his vibrant well-displayed character, the 3D holographic projection was a complete success and word spread around the globe. Translated into every language, the world poured over videos of it on Youtube, views in the millions.
So what did we learn from this? People really love holograms, and people really love the endearing personality of Tupac Shakur. After our next example, you can imagine how big this will be in Vegas one day –I got a feeling they've only just begun serving up holograms at casinos and we'll be seeing more dead poets in true form over the years.
Michael Jackson's posthumous 2014 Billboard Awards performance took 3D holographic projection a step further, with a complete stage set completely set up in 3D holographic projections. Statues came to life, Michael Jackson himself stepped out of a painting, and real life dancers were used throughout. What really caught my eye is how the holograms were layered, and how effectively they had holograms in front or behind other holograms and real dancers in the flesh.
3D holographics such as these from 2+ years back really pushed the envelope as far as mixed real-life and holographic projection, “Roger Rabbit” style. But that was 2+ years ago and things have continued to evolve even since then.
Companies like Activ8 Events offers amazing 3D holographic projection systems to consumers for a reasonable and manageable cost, for a whole range of events and occasions.
From product launches and trade shows to night clubs, birthdays, and bar mitzvahs, holograms have been engaged with by many for key events. More and more companies and individuals are embracing 3D holographic technology but most companies in the trade would likely report that the market has yet to reach anything that resembles a critical mass, mainstream application that is ubiquitous seems a little ways off.
And it baffles the hay out of me. I just don't get it. If the technology is affordable and awesome, the public wants it to be ubiquitous (so no overkill to worry about), and the options are customised –there are a lot of ways to skin this hologram cat.
There is no one-size-fits-all holographic solution for everyone, and since no one can just throw on a lab coat and call themselves a doctor, it's probably good to call a professional. Use stock, or record your own holograms with Motion Capture System in 3D.
The technology is available, it's affordable, holographic marketing is a frontier that's right around the corner –I think it's time to make a jump to 3D holographic display, in one form or another.