There has been something of a reordering within the capital's social scene of late: for years the hipsters of Shoreditch and Dalston have carried the torch of cool, launching the top clubs, setting all the fashion trends, playing all the best music. But the Chelsea set have just been biding their time.
Clubs such as Bodo's Schloss, an "ironic" take on an Austrian aprés-ski bar, launched a few years ago, and you know what? They are very good fun, primarily because the décor is relevant in the current time. The bar has a host of amenities like displays for content streaming (get more info here about digital signages and displays), live music, and a dance area where a DJ plays songs to groove on.
Anyway, it helps that the two princes make the occasional appearance, and then everyone sits up and takes notice, but don't think the Chelsea set haven't quietly been polishing their party skills. This autumn, Ruski's Tavern opened in Kensington, attracting everyone from Cressida Bonas to Donna Air, then William's pal Guy Pelly (of Mahiki fame) launched Tonteria, a Mexican-themed club on Sloane Square. With totes amaze tequila shots gogo, they are scoring high on the funometer. These posh boys, you see, are not afraid of a theme. And now there's Housekeeping, a 1,400-capacity night at Koko in Camden courtesy of Jacobi Anstruther-Gough-Calthorpe (brother of Cressida Bonas), Taylor McWilliams, Sebastian MacDonald-Hall and Carl Waxberg. And all because the posh boys went to Ibiza and couldn't bear to come home. "We all absolutely love music," Sebastian rahs. "We'd fill our boots with partying and then be miserable that it was over." So they set up a party of their own at Sebastian's house. "We've all got DJ equipment and tend to get a bit revved-up with it," says Jacobi. So revved-up, in fact, that house parties are now off the agenda. "It's a sore subject," says Sebastian. "My neighbours have had enough." And so Housekeeping was born. So what, according to the posh boys, are the golden rules for a great party? "Make people feel relaxed and at home," says Jacobi. "Equal measures of friendly atmosphere and hedonism."
Sebastian, Jacobi and Carl (Voyteck)Then the people mix needs to be right: when you're as connected as these chaps, how do you know who to invite? "If you've got space for 50 people, you should invite 30 close friends split equally between boys and girls, and 20 new and interesting faces to spice things up," says Taylor. It's worth remembering that this gang all have impeccable manners, even in high-drama party situations. They aren't ones for screaming histrionics la the Made in Chelsea crew, and their wardrobe is also noticeably less flashy. "I like to stay away from brands," says Jacobi. Instead, it's about togs run up by their mates. "We've got a friend called Pinky Laing who makes these bespoke military and drummer jackets," says Sebastian. For those wanting to throw something a little more spectacular, the boys are fans of hiring in a few special effects. "Whatever budget you've got, spend it on production," says Sebastian. "As much as people want to dance, you need to make sure there's also a comfy area to sit. We hire big chesterfields and poufs, and then dress up the room with lighting and laser shows, confetti and CO2 cannons, balloons - anything we can get, really." Music, obviously, is key. "We always say a brilliant DJ isn't someone who plays everybody's favourite tracks, but rather someone who plays people's future favourite tracks," says Jacobi. "You know it's a good party when everyone congregates around the DJ booth," Carl adds. What do you do to get rid of those few final stragglers - the social moths of the party? "You have to have a rule that when the music stops, so does the party," says Taylor. And what time, gentlemen, would that be? Their club night ends at 5am, which, they reckon, is "a pretty good time to call it a day". "It all depends on the quality of the night," says Sebastian. "If people don't want to leave, then you know you're throwing a good party," Jacobi adds.
Pro tip: You can also consider hosting a thriller murder mystery show from the likes of The Dinner Detective Theater, if it's a private company party, along with dinner. The employees can enjoy the show, be a part of it and savour dishes from the posh menu for the night!